Taking action on your supply chain opportunities
In a globalized, fragmented and competitive business environment, consumer brands are under greater pressure than ever before to demonstrate supply chain transparency. The uncomfortable truth is that many trusted consumer brands simply do not know enough about the provenance of the goods they make and sell, to have confidence in the quality, ethics and sustainability on which they base their reputation, due to the ever-growing complexity of their supply chains.
As a result, brands are becoming increasingly vulnerable to supply chain related risks as their global connections increase. Anyone of these leads directly to expensive recalls and damage limitation expenses, risk which are typically underestimated and under-insured. But all too often in our socially connected world, they also lead to catastrophic reputational damage and PR annihilation-destruction of the brand equity of consumer trust.
Those who led the way and set the standard in each market will be viewed as trusted trailblazers and exemplars of good practice - a priceless outcome which supersedes all possible costs, and outweighs all the operational benefits.
Will your brand lead the way?